NYT says cost of mobile app development going up and Mobile Marketing is the

"What Do All These Phone Apps Do? Mostly Marketing"

NYT had a some very interesting insights on mobile apps this month:

1. The demand for mobile apps is driving up cost from $5.000 8 months ago to about$40.000 or more today
   
2. Advertising apps are evolving from the early novelties like the zippo lighter to more advanced services such as the Kraft iFood Assistant
   
3. No single kind of phone holds a big enough audience to attract many mass-market national brands.
   
4. Utilities that people use repeatedly are the most effective.
   

http://www.nytimes.com/2009/10/05/technology/05apps.html?_r=2&partner=rss&emc=rss

Thursday: Mobile revolutionises cooking

One of the most popular mobile products developed by Golden Gekko is the mobile cookbook first launched with Arla Foods in Sweden September 2007 and several other brands and markets since. A cookbook is absolutely perfect for the mobile phone as it is always when there when you need it in the foodstore, market, kitchen or when discussing food with friends.

The New York Times has a great article demonstrating just how the mobile is penetrating the kitchen with case studies from Kraft Foods (the iFood assistant), Grocery iQ, Jott, Eggy, etc.

Read more here http://www.nytimes.com/2009/01/21/dining/21tele.html?_r=2&ref=technology