Top 10 tips for mobile application development

Mobile applications are high on every digital marketer's agenda at the moment. But what exactly are they for and how can you get the most out of them? Who downloads mobile application?

The IAB (Internet Advertising Board) in the UK recently published a top 10 tips list for mobile application development. One example:

5. Know who the average app user is
There are 8.7 million people who have used a downloaded app in the UK which is 18% of mobile users. 60% of these users are playing games that they have downloaded. The median age of an apps user is 32 years old and 43% are female. 36% of app users own smartphones compared to 15% of the total market. Alistair Hill, Analyst and Mobile Products, Europe, comScore

For the full list visit http://www.iabuk.net/en/1/tenthingsyouabsolutelyhavetoknowaboutmobileapplications.html

Golden Gekko selected Tech Media Invest Top 100 in Europe

Golden Gekko is proud to have been selected among the top 100 Tech Media Invest companies in Europe by Europe-Unlimited, Europe’s leading event organisers for investors and technology companies in association with The Guardian, PricewaterhouseCoopers and Kemp Little.

Tech Media Invest Top 100 is a list of the hottest emerging and most innovative companies in the ever converging tech and media industries right now. The 100 companies have been picked for their innovation and creativity over the past year in areas as diverse as mobile applications, racing games and music recognition. The list aims to showcase young entrepreneurial companies that are developing innovative new ways to serve business and consumers, and have the potential to radically change the shape of the technology and media industry,

The official press release is available here and for more information about the Tech Media Invest Top 100 visit: http://www.guardian.co.uk/tech-media-invest-100/top-100

Thursday: Mobile revolutionises cooking

One of the most popular mobile products developed by Golden Gekko is the mobile cookbook first launched with Arla Foods in Sweden September 2007 and several other brands and markets since. A cookbook is absolutely perfect for the mobile phone as it is always when there when you need it in the foodstore, market, kitchen or when discussing food with friends.

The New York Times has a great article demonstrating just how the mobile is penetrating the kitchen with case studies from Kraft Foods (the iFood assistant), Grocery iQ, Jott, Eggy, etc.

Read more here http://www.nytimes.com/2009/01/21/dining/21tele.html?_r=2&ref=technology

Friday: Mobile Applications - The Next Big Thing In Mobile Marketing?

Jim Cook at Mobiadnews interviewed Golden Gekko CEO Magnus Jern earlier this week about the mobile application trend. Here's the full article or http://www.mobiadnews.com/?p=3172

Other than giving a great overall overview of mobile applications in marketing the article also highlights the Lynx campaign as a great mobile application making it even more famous!

Brands Love Mobile Apps

Moconews has a great article about how "Brands Love Mobile Apps" but also how there is a risk that the application stores get cluttered with so many apps that it becomes a problem.

http://www.moconews.net/entry/419-Mobile-Applications-A-Hit-With-Brands

This article highlights two trends:
1. The major consumer brands already investing in mobile are now all interested in launching mobile applications, particularly on the iPhone app-stores but also in other places
2. There are already over 10.000 iPhone applications on iTunes and 30.000 applications on Getjar and it is getting more and more difficult to stand out and make your app a hit. Even driving viral video views on Youtube is easier because there are more tools to cross-promote and of course the audience is so much larger.



Over 90% of these applications are however badly designed, full of bugs, not working across most devices and not very relevant or useful which means that there is no abundance of great applications that stand out. Download 10 random applications from the iPhone app-store or Getjar and I can assure you that you will experience this yourself.

The implication is fairly simple. There is an enormous demand for great applications so deliver great applications and you will generate attention, downloads, active users and hopefully meet your objectives!

More about how you deliver great mobile applications tomorrow!